Playbooks: You gotta read these

The EE wizard at Acurazine keeps coming up with great stuff.

Here are 3 playbooks the dealers have received and there is a ton of cool insight available.

http://acurazine.com/forums/second-generation-nsx-2017-438/acura-nsx-launch-playbook-945969/

Target customer 25-49, household income $450K

1/3 want home delivery (even though that doesn't appear to be available)

Multiple levels for the tour (none are free, what to you get for $9K?)

Confirms swag for buyers including the model

Names and faces for the NSX specific customer service folks

Confirms a lot of the volume numbers, 8-10 per day, 800 for 12 months for the US

Looks like all of the first allocations will be built by end of August (seems to create a slow as we go for while ramp up)

Good stuff. Thanks.

I don't think it is correct that all first orders will ship by August. I think it will only be the first 1/3 of the first orders.

My order was "Accepted" on March 21, which I thought made me part of the "March" (first) wave of orders. But Page 6 of Playbook #3 clearly says that the first wave is those ordered by March 4th-- and that these would be delivered June through August. No delivery window for second wave of cars, but presumably would not start delivery until August. So I'm looking at ~September it would seem.

Anyone here in the first wave (order in by March 4)?

Page 16 of the second issue lists (some of the) color codes:

G-544M Nord Gray Metallic
NH-837M Source Silver Metallic
NH-839P Casino White Pearl
B-605P Nouvelle Blue Pearl
R-556P Valencia Red Pearl

(Nord Gray Metallic is classified as a green, it starts with G- )

And VINs start with 19UNC1 .

Unfortunate that the Prime wiki isn't editable anymore, this kind of stuff belongs there--but that's another story.

See Page 13 of Playbook #3 for part numbers for consumables.

Googling part numbers turns up discounted prices of (curryacuraparts.com):


Set of pads (Front & Rear): $840
Set of discs (Front & Rear): $6900 EDIT: this is for only two rotors. $14K for full set of four!!!


If it eats pads, it will make for expensive track days, at least until third-party pads are available. Rotor pricing is not horrible for carbon ceramics, but still pricey on an absolute basis.

chrisn said:

See Page 13 of Playbook #3 for part numbers for consumables.

Googling part numbers turns up discounted prices of (curryacuraparts.com):


Set of pads (Front & Rear): $840
Set of discs (Front & Rear): $6900


If it eats pads, it will make for expensive track days, at least until third-party pads are available. Rotor pricing is not horrible for carbon ceramics, but still pricey on an absolute basis.

Click to expand...

Don't most Porsche owners with PCCB swap to iron rotors and corresponding pads for track days? I'm assuming it will be possible to do the same with the NSX.

Not sure about "most," but I replaced my PCCBs on my Porsche Turbo with a Brembo kit when my original rotors needed replacing (to avoid a $18K expense IIRC). Subsequently, third parties released a direct-swap iron rotor that worked with the PCCB calipers. Hopefully that will be an option on the NSX, too. Cheaper/better than a complete swap of brake system, but presumably will be a while before available-- especially if NSX parts are model-specific. Perhaps we'll get lucky and discover that the NSX rotors are identical to another car. Probably wishful thinking.

chrisn, I thought I read that all the coverage units would be delivered in June to August

we keep getting new nomenclature

earlier I. The program, word was that Acura would just build a run of cars and drop them willy billy on the dealers to show

i believe that was scrubbed for custom ordering from day 1 but it appears that these first cars continued to be referred to as coverage cars

if they only build 6 cars a day, they should be able to get a car to each US dealer I. The program by the end of summer

my dealer missed the part of the playbook where they said not to provide delivery targets when I was told June

at this point best case for me would be July

Bricks and Bio said:

chrisn, I thought I read that all the coverage units would be delivered in June to August

Click to expand...

I'm in favor of positive thinking, but when I read the right margin of the attached while wearing my lawyer hat, I conclude that only 1/3 of the initial cars (the "March" orders) are being promised by August. They do say they are trying to exceed expectations within the three-month-wide windows (perhaps secretly hoping to get the first ~1/3 of initial cars delivered by July?). But, until they release the window for the second-wave (where I think everyone on the board is), I think August is the earliest realistic date, with Sept/Oct also being consistent with this latest guidance.... :frown:

chrisn said:

Not sure about "most," but I replaced my PCCBs on my Porsche Turbo with a Brembo kit when my original rotors needed replacing (to avoid a $18K expense IIRC). Subsequently, third parties released a direct-swap iron rotor that worked with the PCCB calipers. Hopefully that will be an option on the NSX, too. Cheaper/better than a complete swap of brake system, but presumably will be a while before available-- especially if NSX parts are model-specific. Perhaps we'll get lucky and discover that the NSX rotors are identical to another car. Probably wishful thinking.

Click to expand...

According to my dealers tech... He said he learned in training that iron is not interchangeable with CC's with singnificant hub Etc parts replaced due to dimension differences. So disc calipers and other parts would be needing replacement.?Kiss say in'

Gadgetman said:

iron is not interchangeable with CC's with singnificant hub Etc parts replaced due to dimension differences.'

Click to expand...

Right. That's not surprising. I guess my point was that it is possible that third parties will make an iron rotor in the exact dimensions as the CC OEM ones.

Like these (for Porsche): http://www.racingbrake.com/RB-Iron-Rotor-Repl-Stock-PCCB-Porsche-991-Turbo-p/por-irk-13.htm

chrisn said:

Right. That's not surprising. I guess my point was that it is possible that third parties will make an iron rotor in the exact dimensions as the CC OEM ones.

Like these (for Porsche): http://www.racingbrake.com/RB-Iron-Rotor-Repl-Stock-PCCB-Porsche-991-Turbo-p/por-irk-13.htm

Click to expand...

well think about the roi based on numbers.......my guesstimate from being in the hpde/nsx scene for 20 years...about 10% of the 800 US owners will track more than a few times a year...about 10% of those 80 would track enough to consider having a iron set to swap...so 8 potential customers per year....

I agree and figure your point- it would need to be an exact duplicate disc in Iron. I wanted to point out there is no way of OEM iron changeover possible w/o significant hassles and costs.

If it was me and I knew I was going to track alot...and the service for the brakes will cost x...and we don't know really how many track miles the set will last..I would be very proactive with my dealer and regional rep, as well as the nsxca to attempt to share the cost....thats what I would do.

wouldn't those folks just get the car with iron rotors (buying after the initial 6 month CC brake lock up period is over)

yes good point....my assumptions are based on all cars being cc equipped.

I was happy to see that front and rear pads are only in the eight hundred range. A front brake job for an LFA was running over $3K when the cars first came out.

If you don't mistreat the CF rotors, my understanding is they are a lifetime kind of part.

from what my tech told me there is an extensive service for the rotors which involves baking...don't know the interval for that , and whether track miles alter it.

Note that the ~$800 is the discounted price for parts only. Dealer will charge you MSRP and, of course, labor. I assume it will be Closer to $1500 for four-corner pads. Hopefully they last a while. We shall see.

I would have ordered car with iron brakes if available. Impatience > Frugality.

Well, I'm off to the track tomorrow to scrub through 50-75% of a set of OEM pads on my Z06. At $275 (delivered, via Amazon) for four corners, I'm not too worried...

- - - Updated - - -

docjohn said:

well think about the roi based on numbers.......my guesstimate from being in the hpde/nsx scene for 20 years...about 10% of the 800 US owners will track more than a few times a year...about 10% of those 80 would track enough to consider having a iron set to swap...so 8 potential customers per year....

Click to expand...

I hear you, but I think the gross margins on $3,000 for four iron rotors is pretty darn good. And the upfront design/tooling would be modest if you are already in the business of making custom brakes...

I agree that most likely, it won't happen. But we shall see.

The more likely thing would be if the OEM NSX rotors happen to be the same as another application. A ton of high end OEM brakes come from the Brembo parts bin....

after year one owners will have options...

A post by NecroFIesh made me go back and check. The rotor prices I quoted above ($6900, at discount pricing) was off by 100% because I assumed this was for a pair. No such luck They are sold individually. So ~$14K for a set of rotors.

chrisn said:

A post by NecroFIeshmade me go back and check. The rotor prices I quoted above ($6900, at discount pricing) was off by 100% because I assumed this was for a pair. No such luck They are sold individually. So ~$14K for a set of rotors.

Click to expand...

That is correct. Each dealer will set their own pricing however, just FYI.

-greg