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Confirmation that Substandard Dealers Is One Reason for Slow NSX Sales

Joined
18 January 2018
Messages
380
Location
Redondo Beach, CA USA
So I decided to dip my toe in the water to feel out the current environment for getting an NSX. I submitted a request through the USAA Car Buying Program, which uses TrueCar to contact all local dealerships. I immediately got generic, clearly auto-generated emails from a few of them, followed by a rash of generic, reading-a-script voice mails on my phone.

Cerritos Acura is one of the few in Southern California that has a 2019 currently on the lot, so their email was more personalized but also filled with false urgency about how I needed to get to the dealership right away because of all the demand for the car. It's got a white exterior, which I'm not at all interested in, but I also found their pricing to be hilarious as the MSRP is $176,800 but they are adding a $20,000 "market adjustment". I couldn't resist writing back to say that I was well aware of the demand (or lack thereof) for the car and that, if anything, I would expect to see a market adjustment of $20,000 in the downward direction. The guy wrote back almost immediately to say that price was just a starting point: "
No need to be concerned, I am just showing you what you will see on the window of the car! Of course we would be willing to deal with you!"

Sorry, but I'm not willing to deal with a place who starts out dishonestly. I guess more power to them if they find that unicorn buyer who knows nothing and pays their silly "market adjustment", but it tells me right away that they are trying to screw me, not deal fairly and honestly.

Nissani Brothers Acura also has a 2019 currently on the lot, so their email was also more personalized but also filled with the same false urgency about how I needed to get to the dealership immediately because of all the demand for the car. In a series of email exchanges, I inquired about the spec package on their NSX because certain things would be deal-breakers to me while other things may not be ideal but I could live with if the price was right.

It took a few emails just to get these basic facts, each one punctuated by appeals like, "Can you come in today before 5:30?" I found out that their NSX does not have the SiriusXM radio option, which is one of my deal-breakers, so I told the salesman that his wasn't the car for me but that we should both keep our eyes open for enticing corporate offers, subsidies, etc. The last reply I got from him was this:

"
Perhaps, I didn't explain correctly, SiriusXM is not available at all on any NSX. The factory does not offer it. These are real special vehicles that most Acura stores receive one, two or three of per year. I would encourage you to visit the vehicle in person to see what it's all about. We're happy to assist you at Nissani Bros. Acura."

I've now written him back showing him two places that the SiriusXM option is explicitly called out on the NSX website. I'm just left shaking my head that the sales people for such a high-end car can be so uninformed, not to mention kind of pushy and a wee bit slimy.

To be honest, I expect more professional behavior from Acura dealerships period, not just when dealing with the NSX and that clientele. But I was very much turned off by the way they were doing business, and I suspect I'm not the only one. I'm an Acura loyalist so will likely make the purchase at some point, just from a different dealership. But I can imagine plenty of previously-non-Acura clients who were interested in the NSX only to have that interest destroyed by incompetent, uninformed, or just plan sleazy sales people.
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sadly, due to the turnover rate in car sales, the original nsx specialist at many stores is gone, replaced by a random sales person who likely has no idea what the market for this car is.

i have to explain the market/# of inbound leads for the nsx to my GM. its not an uplifting conversation.

i'm definitely not going to try to tell any prospective buyer there is some urgency to the NSX. Is it rare? Technically by the numbers, it is.

sadly, my 2019 doesn't have XM for you. :blue:
 
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If the sales experience is like that, imagine what service is like.

A service advisor at one Acura dealership told me the battery in my NA1 was in the rear of the car.

An advisor at another dealership was unable to quote me a price for a valve adjustment. This wasn't over the phone; I was in their office with my NSX parked outside.
 
Indeed! Horrible salesmanship and crappy "Buy a car today!" tactics absolutely are part of the reason NSX sales are so low. The dealers just aren't used to dealing with clientele who purchase $200K cars. So they use the same tactics they use to sell their $25K cars to the masses. After buying nothing but Porsche, Mercedes and BMW for the last decade, it was quite a different experience when I was NSX shopping. I live in CA, and I spoke to several dealers on the east coast and mid-west who asked me several times to "come on down to the dealership."

The NSX is so far removed from the rest of the Acura lineup that it's silly to expect something different with the current sales model.
 
If you think the purchasing process is a disgrace, just wait until you bring it in for service. There’s nothing like dropping off my car that had a $206k sticker and getting a base ILX as a loaner.
 
If you think the purchasing process is a disgrace, just wait until you bring it in for service. There’s nothing like dropping off my car that had a $206k sticker and getting a base ILX as a loaner.

For city driving I actually prefer the ILX to the TLX. Per the playbook, the dealers are not supposed to provide ILX loaners to NSX customers but a couple of times I asked for the ILX. That car has a really crap interior.
 
...Per the playbook, the dealers are not supposed to provide ILX loaners to NSX customers but a couple of times I asked for the ILX. That car has a really crap interior.

It’s not like they didn’t know I was bringing in my car for service. I had to remind them about the playbook and their answer was always “we don’t have any MDX’s to loan as they were taken already.” I even got an RDX once with no gas.
 
It’s not like they didn’t know I was bringing in my car for service. I had to remind them about the playbook and their answer was always “we don’t have any MDX’s to loan as they were taken already.” I even got an RDX once with no gas.

Procedure tells us dealers that an NSX client must receive an MDX or RLX as a loaner vehicle when their car is in for service. My guess is whoever gave you something different wasn't paying attention in the "training" or the person who was originally the service adviser for the NSX is no longer with them. I'm embarrassed by the stories that I'm hearing more and more often.

Sounds like a nightmare, I'm sorry that's how you were treated.
 
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Procedure tells us dealers that an NSX client must receive an MDX or RLX as a loaner vehicle when their car is in for service. My guess is whoever gave you something different wasn't paying attention in the "training" or the person who was originally the service adviser for the NSX is no longer with them. I'm embarrassed by the stories that I'm hearing more and more often.

Sounds like a nightmare, I'm sorry that's how you were treated.

They knew what kind of loaner I was supposed to get. They just didn’t give a cr@p. It even happened when the field specialist wanted to keep my car for a day to verify my claim of the car being undriveable. The dealership wanted to give me an ILX and I told them to,get me a MDX. This happened in front of him too.
 
Well to be fair, when you approach them via a car buying service that is what you can expect. You want personalized replies, yet you give them a generic bot-generated buy request. LOL
 
They knew what kind of loaner I was supposed to get. They just didn’t give a cr@p. It even happened when the field specialist wanted to keep my car for a day to verify my claim of the car being undriveable. The dealership wanted to give me an ILX and I told them to,get me a MDX. This happened in front of him too.

This makes me wish I could get involved with the NSX on the Acura side of things rather than through a dealer.
 
sadly, due to the turnover rate in car sales, the original nsx specialist at many stores is gone, replaced by a random sales person who likely has no idea what the market for this car is.

i have to explain the market/# of inbound leads for the nsx to my GM. its not an uplifting conversation.

i'm definitely not going to try to tell any prospective buyer there is some urgency to the NSX. Is it rare? Technically by the numbers, it is.

sadly, my 2019 doesn't have XM for you. :blue:

ELS with XM used to be an option. ELS is now standard on the 2019s. Is XM not part of the ELS package anymore?
 
17/18: Base, tech pkg included ELS, tech with ELS and XM.
19: base incl tech and ELS. XM is only audio option.

It's a freaking disgrace that SAT radio is not an option. My car had a sticker of $206,300 and SAT radio was not included. Other cars that cost $25k have it included. Another big miss for Acura.
 
I don't want a roof tumor and have no desire for sat radio, so I am glad they do it as an option

If you want to complain, look at what Ferrari has been charging for Car Play
 
I've personally installed sat radios in my cars and have never put the antenna on the roof. In my 1994 NSX I ran the "tumor" to the front corner of the dash and got perfect reception. I'm sure Acura could hide it somewhere under the rear glass. I've tried asking about adding the module to my NSX but the answer has always been it needs to be installed at the factory. I'm sure there is a way to activate the app in the infotainment to allow me to add the receiver and antenna like I did on my old G35 Coupe in 2005.
 
You don't even need to install the XM radio anymore. I just use the XMRadio app on my iPhone, plug into CarPlay in my TLX, and done! I have a physical XM radio in all my other cars including my '99 NSX, so the online service is free. Further, I pay for "unlimited" data on my cell phone. It doesn't bother me that XM is optional on the NC1.

In any case, I am sad to hear about poor service. As always, it appears dealer-dependent. I don't own a NC1 NSX, but I'm always treated like a king at my local Acura dealer.

The true measure of dealership service is what happens when there are issues with your car. I had issues with my RLX-SH and the service personnel were so patient with me, even helping me to swap out of my lease a little earlier than the usual three months at no cost to me. I highly recommend my local Acura dealer (Motorcars Acura in Bedford, OH). I've bought/leased five Acuras from them and if Acura puts something out that's interesting enough for me to drive, I'll get another there. My '99 NSX is also serviced there.

I'm just really sorry that [MENTION=3821]DocL[/MENTION] in particular is going through his disaster. I know I'd be fed up and p-o'ed.
 
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To the OP's experience, it begs the point strictly from a business model perspective, HMC had no business building a near $200K car for the simple fact that they would fail to invest (enough) into the sales side i.e. have no "closers" and thus not complete the entire sales cycle. Don't get me wrong, I am very happy to see Honda still pursuing to develop "an eternal sportsmind for you" products and will forever be loyal. But this would be like setting out to build gadget-x, investing heavily in R&D, design, quality parts, training build/test folks, etc. and then handing it off to partners who just aren't properly set up or prepared to move it. That just wouldn't be a wise business plan, right?

As far as the argument that they just wanted the tech so it could trickle down into lesser models as being satisfactory is hardly a reality as far as corporate goals really go. They would love to have seen way more of these on the streets because it makes awareness for said technology even greater than just a bunch of articles in a magazine.

They built the PMC, provided specialized training etc. but lack in final results (cars on the road). To reiterate the point, in considering all of this and with having had a difficult Gen1 sales experience in your resume, they could have reasonably concluded that without a paradigm shift (effective closers) the brand would not be capable of moving a 4 to 5 x's existing pricepoint product (á la gen 1 history repeating itself).

With the exception of a handful of dealerships, we continually hear how they botch it up. Look, they only have to become competent in this realm if they want to sell cars north of $175K. If not, they can just continue as-is with their current sales model which works great (MDX, RDX, Clarity, etc.).

But they chose for themselves to go there and it doesn't seem like they took good notes from the 1st go-round (excessive mark-ups, rope-offs, no test drives, dealerships-in-the-dark, etc.). There are limits to the notion that if you just make a great product it will magically sell itself and the new nsx is sadly an extraordinary example of this.

To be fair, anyone who had a great sales experience maybe told 3 of their close friends. And for anyone who had a bad experience, they told 3,000 strangers (w/internet).
 
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It's true that it's probably not fair for me to expect personalized replies to the bot-generated initial request. I didn't intend for the bot-generated request to go in at all--I was just looking for info and unknowingly clicked once too far into the process and it took off from there.

But once I got past the generic responses and started dealing with actual people, the service didn't get any better. That sales guy at Nissani who told me satellite radio wasn't an option on any NSX finally wrote back to say, "
Good morning. My mistake. I've been at Acura for about 10 days now."

So the sales manager or GM or whoever decided it was best to put this guy with absolutely zero experience as their front-facing representative to clientele looking to drop $150k-$200k on a car.
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I’m going to add that if you think the dealers are substandard with their customer service, just wait until you file a Lemon Lawsuit against Acura.
 
This is such a deviation from the Acura dealer experience of the 1990's. I remember when I was in high school, if you had ANY Acura, you were treated like a king. My brother had a used 1992 Integra and they treated him like royalty every time he took it in for service. Our local dealer always had a NSX on display, roped off with velvet ropes. When you walked in, people were polite, considerate and helpful. If your car needed service, they went out of their way to make you feel special. The whole thing felt like a premium experience. But, back then Honda was really pushing the Acura brand to compete with BMW and Mercedes as a premium luxury experience. Somewhere along the way, they just must have decided to abandon that strategy and instead focus on pumping out MDXs like a regular (crappy) car dealer. Our local dealers here in Colorado aren't too bad (on the sales side- don't get me started about the service departments), but it still seems like Honda just resigned itself to letting the Acura brand fall out of favor. I think the disjointed, unorganized experience people are having is a symptom of that. If DocL had these issues with a Ferrari or Porsche, I'm sure they would be all over it making sure he was happy, even if that means exchanging out the lemon for another NSX. Hell, Ferrari did that for the ones that were catching on fire (I think it was the early 458's, right?). No questions asked, it was just like "we're so sorry about this experience with our $250k product- here's another one."
 
I agree completely, Honcho, which is part of how I got into Acura in the first place. My big sister had a first-gen Integra and was treated like a queen (not to mention the car itself was bulletproof for over 300,000 miles, as were her next two Integras and RSX). I thought I was a baller when I got my own Integra GS-R back in 1997--since then it's been CL, RDX, ZDX, and MDX. The vehicles aren't quite as good as they used to be (although the ZDX is the best vehicle I've ever owned, but it was Acura's one vehicle produced under the mandate to get back to "Tier 1" luxury status), but the dealership experience has steadily declined.
 
Did you file one? I thought they were going to take care of you?

Yes. The Florida AG office approved my Lemon Law application and I now have a court date set for March. The mediator at AHM never followed through as she said she would. I had filed the lawsuit before I was expecting them to make an offer anyway.
 
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