After having wheels in traditional chrome for many years and currently using the powdercoating, I can comment on the traditional chroming process and the new age powdercoating chrome look.
Traditional chrome: Flakes and peals if subjected to salt water and or chemicals. Finish is only shiny on the outer surfaces. Looks pretty good for the first 2 years, after that it slowly starts loosing its luster without proper maintenance. Pricing is around $125 per wheel, depending on size.
1-2 year warranty
Powdercoat chrome: Awesome imitation of chrome. Chrome like finish coverage on every exposed surface, including the barrel. Black Chrome available. Pricing is around $200 per wheel, depending on size.
5 year warranty (Goodrich Technology)
What you are looking for is a patented process called
PermaStar.
For more info on PermaStar powdercoating of wheels, check out
Pacific Rims
Good luck in your search,
John :biggrin: