BCBS unfortunately for the patients, feel "reasonable" is 30% of a typical out of network bill.
I appreciate both your courtesy to your associates and your willingness to discount out of network charges. If you are in the network because they are, I'd be interested in knowing why they are in the BCBS network as it doesn't seem as if they would be treated any different than you.
Personally, I haven't yet found a doctor in Illinois who is not in the BCBS network. That reason alone mitigates my employee's risk of having to eat excessive out of network charges. I'm sorry that they don't pay you what you feel you deserve, but given that 15% of my payroll is health insurance (8 years ago it was less than half that cost with 30% more employees on the plan), I gladly accept the help of an insurance company who can negotiate such disadvantageous rates and still have such a vast network. If I apply that same logic to the 12% I pay for FICA and Medicare, I don't really see the difference between the Government dictating rates and BCBS dictating rates. Someone on my behalf needs to apply downward price pressure since I'm too small to negotiate anything with providers on my own.
As for UHC, I had 5 employees go to collection because UnitedHealth took more than 120 days to pay their (UHC) portion of covered in-network expenses. You must have had different experiences than I had.