We know that we have all different preferences. Mine are:
1. Safety
2. Design
3. Weight
4. Price
For weight we can have a look at http://gti-vr6.net/library/wheels_tires_brakes/wheels_weight/wheels2_17.html where the BBS are good to average.
The BBS that are on that page are way above most of the other wheels in 17x10 in terms of lightweight, probably would be at the top in terms of strength, and those are their CAST wheels, not the forged models. Go to the tirerack and look at the weights of BBS wheels, they are well below almost any other wheel. But weight is easy to do, if you give up strength. You can easily get a lighter cast wheel for 1/2 the price of a good lightweight forged wheel. BBS wheels are EXTREMELY strong. You may not care about the process so much, but their cold forging techniques are what makes them so strong.
As for reputation in racing, no amount of marketing will let an F1 team run a shitty wheel on their car. BBS has a reputation in racing because they have earned it. If you want to talk about marketing, there are probably two dozen wheel companies with no ties to racing that have a name on the street because of good marketing. BBS isn't one of them.
To me BBS going out of business is like Mclaren or Lotus saying they are going out... its sad. The BBS RS is a wheel that is a classic because that thin multi-spoke design works wonders for strength and weight... unfortunately it doesn't make it into the fashion magazines.