I think one thing to realize is that most of us are proud of the Honda marque and the NSX's association with it. Honda has a terrific reputation in the United States for many reasons - reliability, design, performance, value, engineering, competition, etc. Many of those are the same attributes that resulted in our selection of the NSX for our needs. So we are not just proud to own an NSX, but proud to own a Honda. Its Acura nomenclature is essentially a non-issue to most of us. We know that it's a Honda, and we're proud of that.
I doubt that the same could be said for a Ferrari owner and its association with Fiat, an Aston Martin owner and its association with Ford, a Jaguar owner and its association with Ford, a Porsche owner and its former association with Volkswagen, a Rolls Royce owner and its association with BMW (or, previously, Volkswagen), a Bentley owner and its association with Volkswagen, a Lamborghini owner (ALLAN) and its association with Volkswagen (or whoever owns them this week), etc.
[This message has been edited by nsxtasy (edited 17 February 2003).]