squeaky wheel with a plan...
I'm more of a fan of the old school Porsches, and I'm probably in the 1% who thinks the 996 is a sexy car.
Make that 1.1% as I love-love-love the looks design/style of my 996.2 Targa. With that said, the 996.1 didn't particularly cut a dashing and distinguishing image.
Now the question is: will this be seen as one of the earliest instances of an individual using viral/crowdsourced pressure to stand up against a company of this size? Or will this be one of the last times it happens because companies will be better about using PR firms to dismiss/quell such issues?
Definitely there is something to PR, attention, and getting the word out. I had a bigscreen LCD HDTV back in the day when they had just come out, which had major failures at least 6+ times in a little over two years (and I had an additional, prepaid extended protection plan for 3-years). The store (local Best Buy), the company (corporate Best Buy) would not permit an exchange nor a buyback. I muscled my way onto the first page of the
Consumerist through crowd-sourced pressure and attention. Within an hour, I had a call from a Best Buy Executive VP for an immediate buyback and credit towards another HDTV along with compensation for any additional costs I incurred on repairs and accessories (tv stand, installation kits, etc). To be to the point, this was the least they had to do as I did have a paid-by-me 3-year extended protection plan with buyback for lemon-law situation (minimum of 3 service-calls without resolution). The local store didn't want to take the "loss" in profit/final-numbers, the corporation didn't care as they were insured by my purchased protection-plan.
Point-being: you need to draw the attention of the right person at the right time the right way.
I believe there are a few unique factors in this situation (Porsche owner)...
- the actual individual had a fair and proper case to begin with
- individuals with lesser/contrived cases have strong-armed themselves into favorable mediation/lemon-law
- social-media/news-press/et'al on a grander scale in the past hasn't gotten Porsche to settle with the IMS-bearings/engine-failures, a Federal Gov't case did
FWIW, VAG's sludge+carbon buildup issue in their D.I. engines (namely 4.2L V8) was an even greater issue than Porsche's shortcomings (with RMS, IMS, etc.) yet they as a company stayed course and remained unwaivered in relenting towards what was obvious and right. I've seen it first-hand through friends (Audi RS4, VW Touareg) dealing with VAG of North America to no avail.