I get a lot of respect from the Ferrari dealer when the few times I visited in my NSX (just to browse the selection). I think all the sales people respect the NSX and know:
A) It costs less that virtually anything in their showroom (comparing used car to used car, or new to new car)
B) Out performs many of the cars in their show room
C) Is more reliable than many of the cars in their showroom
That said, most of the customers do not relate to the NSX.
When they close there eyes and visualize a Honda, they see a silver accord or white civic driven by an average joe.
When they close there eyes and visualize a Ferrari, they see a sexy red sports car with a long legged blond in the passenger seat driven by cool-dude millionaire
When they close there eyes and visualize a Dodge, they see a faded blue mini-van with a fat tooth impaired female driving, 3 or 4 kids and a faded yellow “baby on board sign”
When they close there eyes and visualize a Acura, they just open them back up and say “ What's an Acura?”
Looking at it from unemotional point o view , I do like Ferraris and think they make a great sports car but seem a bit over-priced. just for that cache, soul, emotion, religion, etc. Maybe someday I'll get one but I will always keep an NSX.
Hg
