The dealer thinks the car is worth more than the bidders did that day. Nothing wrong with that. The dealer must not be in a hurry. No one is being harmed.
The market price is the price that both buyer and seller agree on. For that car on that day, $210k was less than the market price.
An orange one sold for $245k on BaT a couple years ago. Maybe the dealer will wait for that number, or maybe he wants even more. His decision.
I guess I’m “greedy” too. I always try to buy things for the lowest price, and sell them for the highest price. Don’t we all?