Are you kidding? The LFA original retail was $375,000. There are still new ones available even now. By and large, it is a grossly overpriced, artificially inflated car without a market niche. Lexus is just Lexus, a luxury brand that sells cars from $30k to $110K normally. The LFA was hyped to be all sold out at the beginning but later confessed to be still available and they are still available. If ISF is a $65k car, there is no reason why the LFA could not be a $120k car and represents the flagship of the marque. Instead, the car got all the "state of the art" stuffs that do not translate to superior performance but just a big fat price tag. The GTR does it for $85k. If it takes Lexus $375k to beat/match the Ferrari counterpart, then it is already a big failure. I am sure the LFA is an awesome to the max kind of car. But is it $375k Lexus kind of awesome? For people that who can buy the LFA with their pocket changes, will they pursuit the car further by paying more and more in the future to make it a million dollar car? A "steal" for $450K? I just don't see it.
The Toyota clearly had a wrong marketing strategy with the LFA. They should have made a $120k Lexus LFA with their superior know-how, quality and value to showcase the marque's philosophy. I am sure the $120k LFA would have been just as capable in performance as the $375k but it would be much more visible and representing to propel the market share. The $375k LFA is only known among car nuts like us and so far I have not seen one on the road. I call that "halo" car effort wasted.