But you’re forgetting that sticker is not $150k for the NSX. They have to discount the eff out of it in order to sell the NSX. None of us know what the price of the C8 will be, but remember most NSX’s were priced at around $200k due to dealer greed and a bunch were sold with high stickers.
Sticker is $156k for the NSX. Market value is a completely different story, MSRP value versus what people are playing is always drastically different. Realistically MSRP only matters to the uneducated buyer. I'm still a firm believer that this is an incredible bargain at $156k sticker value, but the market has decided otherwise. All clients that I personally know made the decision to purchase the car because they perceived the value of the NSX as more than what the market was asking.
If the C8 can provide value to clients at the $150-$200k price point, more power to them. I personally think that the NSX should be a learning experience for them. It really is a completely different ball game once you get over the $150,000 price point. I also don't know how much they can sell the heritage of the Corvette being that a mid engine model let alone hybrid assist will be a complete departure from everything that their current customers love about the Corvette.
Starting to sound a lot like what happened with the NSX now isn't it? Honda tried to push the envelope and along the way left behind the heritage that made the original NSX special in the eyes of many. This fact alone hurt sales. I to this day think the car would have been more successful if they changed nothing but the name.
It's the same argument with reviving the name of the Supra. People will always hate it because it is not the same as the original that they loved. Ford is the only brand that was able to create a product that is truly a tribute to the heritage of the original GT and it's done very well for them.
I'm excited to see a mid engine car from Chevrolet and excited to see the performance and styling it has and where that car fits into the market. If it was my call I would continue to make the front engine corvette and add a mid engine sports car variant to the lineup under a new name. This keeps the Corvette loyalists happy and at the same time allows them to draw in buyers from the exotic market. There will always be exotic buyers that will not consider the car because it is called a corvette, regardless of it's performance, engine layout, etc. it's just something no amount of marketing can change.
