edge'out...
The newly-redesigned TSX looks really nice! I'm not sure what is standard-equipment vs. aftermarket/dealer-add'on, in terms of the white demo' in the pics above (I couldn't read the amended sales-sticker to the right of the Manufacturer's window-sticker).
Anywayz... for some comparisons!
'09 Acura TSX
(Options: automatic transmission, TECH package)
MSRP: $32,775
Equivalently/similarly equipped competitors:
'08 Audi 2.0T
(Options: Multitronic transmission, met. paint, leather int', heated seats, Nav./iPod, Bluetooth, rear side-airbags)
MSRP: $37,025
'08 Volvo S40 T5
(Options: met' paint, Premium/Dyno-Audio/Climate packages, Nav./iPod, Xenon lights, Keyless Drive, Bluetooth)
MSRP: $37,809
'08 Lexus IS250
(Options: automatic transmission, Premium package + Nav./iPod/"additional-options")
MSRP: $38,545
'08 Mercedes Benz C300 Sport Sedan
(Options: automatic transmission, met' paint, leather int', Premium II, Nav./iPod)
MSRP: $42,250
'08 BMW 328i sedan
(Options: Steptronic transmission, met' paint, leather int', Premium & Cold-weather packages, Nav., iPod, Xenon lights)
MSRSP: $44,800
{I spec'd out the aforementioned models to be on par w/ the TSX, keeping things spartan for the most part}