Mobil 1 synthetic motor oil, which has been around for more than 25 years, is changing its formula and viscosity ratings to reflect the latest changes in automotive technology. Starting in February 2002, Mobil 1 has been reformulated with a new secret ingredient called "SuperSyn" which Mobil says will improve the oil's anti-wear and anti-friction qualities even more. Mobil won't say exactly what SuperSyn is, but only that it is a special hydrocarbon molecule that takes synthetic oil technology to a new level of performance -- which will also be reflected in a price increase for Mobil 1.
The average shelf price today for Mobil 1 and other synthetic oils is usually $3.79 to $3.99 per quart. The reformulated Mobil 1 will probably sell for $4.79 to $4.99 per quart.
The new ingredient gives Mobil 1 a slightly darker color than before, which improves visibility when reading a dipstick. The new additive also allows Mobil 1 to pass a much wider battery of industry oil standards, including ILSAC GF-3, American Petroleum Institute's SL/SH/CF specifications, European ACEA standards and Japanese valvetrain requirements. The oil is approved for use in virtually all gasoline and light duty diesel engines, and is used as the factory-fill oil for Porsche, Mercedes Benz AMG vehicles, Aston Martin, Chevrolet Corvette, Ford Mustang R Cobra and Dodge Viper.
Mobil 1 will also be available in 5 different viscosity grades:
* 5W-30 -- For newer vehicles
* 10W-30 -- For older or high mileage vehicles
* 15W-30 -- For performance, hard use applications (excellent for turbocharged & supercharged engines, muscle cars, off-road trucks, etc.)
* 0W-30 -- For improved fuel economy & cold weather starting
*0W-40 -- For new European cars (meets Mercedes-Benz, Porsche and BMW requirements).
SYNTHETIC MARKET GROWING
According to ExxonMobil market research, synthetic motor oils now account for 14% of all retail motor oil sales. Of this, Mobil 1 has a 63% share of the market.
Synthetic motor oils have numerous advantages over conventional motor oils, such as greatly improved high and low temperature performance, greater resistance to oxidation and viscosity break-down, and potentially longer service life.
Though ExxonMobil has taken a conservative approach and says the oil should be changed at the interval recommended by the vehicle manufacturer (typically 3,000 miles/3 months up to 7,500 miles or more/12 months depending on the type of driving), a company engineer also said that if the OEMs went to a once a year 10,000 miles change interval, Mobil 1 would have no trouble meeting the standard. The oil is so stable that it shows little deterioration with extended drain intervals.
For more information about Mobil I, visit www.mobil1.com
------------------
92 Red/Blk
The average shelf price today for Mobil 1 and other synthetic oils is usually $3.79 to $3.99 per quart. The reformulated Mobil 1 will probably sell for $4.79 to $4.99 per quart.
The new ingredient gives Mobil 1 a slightly darker color than before, which improves visibility when reading a dipstick. The new additive also allows Mobil 1 to pass a much wider battery of industry oil standards, including ILSAC GF-3, American Petroleum Institute's SL/SH/CF specifications, European ACEA standards and Japanese valvetrain requirements. The oil is approved for use in virtually all gasoline and light duty diesel engines, and is used as the factory-fill oil for Porsche, Mercedes Benz AMG vehicles, Aston Martin, Chevrolet Corvette, Ford Mustang R Cobra and Dodge Viper.
Mobil 1 will also be available in 5 different viscosity grades:
* 5W-30 -- For newer vehicles
* 10W-30 -- For older or high mileage vehicles
* 15W-30 -- For performance, hard use applications (excellent for turbocharged & supercharged engines, muscle cars, off-road trucks, etc.)
* 0W-30 -- For improved fuel economy & cold weather starting
*0W-40 -- For new European cars (meets Mercedes-Benz, Porsche and BMW requirements).
SYNTHETIC MARKET GROWING
According to ExxonMobil market research, synthetic motor oils now account for 14% of all retail motor oil sales. Of this, Mobil 1 has a 63% share of the market.
Synthetic motor oils have numerous advantages over conventional motor oils, such as greatly improved high and low temperature performance, greater resistance to oxidation and viscosity break-down, and potentially longer service life.
Though ExxonMobil has taken a conservative approach and says the oil should be changed at the interval recommended by the vehicle manufacturer (typically 3,000 miles/3 months up to 7,500 miles or more/12 months depending on the type of driving), a company engineer also said that if the OEMs went to a once a year 10,000 miles change interval, Mobil 1 would have no trouble meeting the standard. The oil is so stable that it shows little deterioration with extended drain intervals.
For more information about Mobil I, visit www.mobil1.com
------------------
92 Red/Blk