I don't know how much this information is relevant to you guys, AAPL stock holders but I'm in the cell phone business and I can see Apple is loosing to Android. They sold a lot of iPhone 6s but mainly because of the great trade in program, the 6 isn't any different from a 5S except for it's size. Most people still like Apple computers.
my .02
Paul, I agree.... I believed the 6's mad buy-in was due to a perfect storm of the trade-in program but also because enough time had passed for owners to feel OK to buy-up/trade-up from their 4/4s/5/5s's that were purchased just a few years ago but which were frustratingly crippled from ios7 & ios8 and with no option from Apple to "upgrade" back to a prior ios that worked great on their phone.
LINK LINK
As long as the phone doesn't break due to its fragile fashion-first design or start to run frustratingly slow again, I wonder if the current ultra-performing phones could be kept for more than 4-5 years, just like computers finally became "mature" enough to remain useful for more than 3 years.
Even though a lot of people smarter than me are making money off AAPL, I just don't see the same company & investment potential that I did from 2005 up to Steve Jobs' passing and the ascension of Tim & Jony. It's clearly not Tim & Jony's fault that there aren't as many market-breaking opportunities now vs. then (ipod, iphone, & ipad were clearly Apple innovations), nor is it their fault that they're working in the "marriage" phase of things now as compared to the earlier "dating & honeymoon" phase where the Apple under Steve Jobs was like the girl next door who was relatively undiscovered and on the sidelines seemingly forever until the timing was right and she hit puberty and the world fell in lust & love hard, both of which created wildly accelerating growth (I think Apple had something like 5% of the computer market then too, ready for the pickings). But I no longer see the explosive potential with their current focus on things like "same but bigger," "change for the sake of change" where appearance & style trumps usability (complete opposite of how it used to be and how it should be IMHO - check out app store reviews for Yosemite and online reviews for iTunes12), and new devices limited to an iWatch that I just can't see any use for myself personally even if one was given to me.
But it is Tim & Jony's fault that they miss "market maker" opps with decisions like the ipad air 2: instead of bringing it in with an astounding 12-20 hours battery life beyond the standard ~10 hours, they focus on thinness with carryover battery life. I venture to say 50%+ of consumers would be ok "suffering with" an ipad that was 1-2mm thicker but having an astounding battery...frustratingly kind of like Porsche holding back Cayman S performance so as not to bastardize 911 sales... And as far as previously being the king of industrial design - try accidentally laying your ipad air 2 screen-down on a smooth table and then try picking it up...I had to find a piece of paper to slide under it rather than slide it to the edge of the table, just to pick it up because it was too thin with no way to grip it from the side if your fingernails were too short!
I'm not up to speed on Apple's foreign market penetration, where they'd hope to sustain growth thru volume, but there are only a certain number of markets you can exploit before you run out of that opportunity.
I sold all my shares before the split, and before the pre-split price even peaked. I know I lost potential $ but I just don't believe in their products & design strategies any more and don't see the growth being able to support the valuation. Instead of being the unquestionably best option, they're now just "still a better option than Windows and Android," and that's a really big deal and shift from how I felt before where Apple could pretty much do no wrong for the longest time. Someone smarter than me, feel free to contradict, add, agree, disagree with my rants, ha ha, part of which is me childishsly venting personal frustration, and part of which is my trying to impartially understand AAPL's potential to keep appreciating or not. I do tend to get passionately opinionated when something that used to be great suddenly becomes ungreat in my estimation, and without a good reason. Also curious to see if any others are in agreement or are completely indifferent over Apple's current output with Jony & Tim, and how it relates to AAPL's potential to keep growing.
my .52 cents lol