There's plenty of time to change the event logo. Right now it's just words, which is rather bland. Most previous years, the logo was enhanced with graphical flourishes, incorporating something particular to the location, year, etc, such as the racetrack layout (several times), the playing cards for Las Vegas (2010), the maple leaf and Toronto skyline (2009), the Arizona state flag over an immigrant being stopped by police (2005), etc. If the "Ride the Rockies" theme continues, an outline of some mountains seems like an obvious possibility. I'm sure the committee will do something to make the logo and materials look professional and exciting.