Couldn't pay me any less than $100 to eat one of those. I have my price but it isn't going to be on the dollar menu.
The marking dynamic at work here is quite interesting. McDonald's has had similar 'special' items due to the fact they deplete global suppliers if the product becomes too popular for too long. I believe their fish sandwich (maybe one type if they have more than one?) nearly wiped out an entire species of fish. Natural market forces would normally dictate a switch to a close substitute but if the fish are free in the ocean it is possible to completely eradicate them unintentionally. The absolute $hit the human body can run on is quite astounding. Of course if healthy eating made that much of a difference I'd probably be reworking and adding to Albert Einstein's General Relativity which is certainly not the case..
M-F ->
Breakfast-some combination of high end no sugar greek yogurt, granola bar, odwalla's, and coffee/1% organic milk.
lunch-pre-made salad from wholefoods (no meat, usually fruit/nuts/feta cheese) or left over dinner
dinner-whole foods salad with oven cooked chicken breast (pre-seasoned, I'm lazy) from wholefoods (for whatever that's worth, I like it because I can buy meat seasoned several different ways so dinner never gets dull)
desserts/snacks-almonds of some variety or a chunk off a huge bar of 70%+ cocoa dark chocolate bar (eat one a week) also from whole wallet.