Just to clear a bit of the speculation here...
That initial article makes a lot of assumptions on its own, and then a substantial amount of additional speculation has been applied to that, so here is the straight dope.
1) All areas of consumer electronics require constant effort to ensure that you have the right road map, from cell phones to digital cameras to game systems to digital music players, etc. As such, from time to time you have to take a look at what new technologies are available to enhance your roadmap, looking at things like WiBro/WiMax, DMB/DVB, in our space only makes sense. Especially when iriver has a dominant share in the South Korean market which also happens to be one of the first world markets to make a major investment in WiBro. WiBro is much different than sitting next to your friend and playing Tiger Woods golf on your PSP
It is having a broadband internet device in your hands for streaming video, audio, downloads, internet business applications and gaming.
2) While Apple certainly has a strong hold on the world market of digital music players, this is a huge business and focusing on key areas where the business is the biggest only makes sense as well, the strongest markets remain to be in South Korea, US/Canada, parts of Europe, Japan with growing markets in China and Australia.
3) This article comes on the heels of an a new product announcement alligned closely with MTV Networks (URGE) and Microsoft (WMP11) as iriver has rolled out the second generation U10, the iriver clix see:
Just to clear a bit of the speculation here...
That initial article makes a lot of assumptions on its own, and then a substantial amount of additional speculation has been applied to that, so here is the straight dope.
1) All areas of consumer electronics require constant effort to ensure that you have the right road map, from cell phones to digital cameras to game systems to digital music players, etc. As such, from time to time you have to take a look at what new technologies are available to enhance your roadmap, looking at things like WiBro/WiMax, DMB/DVB, in our space only makes sense. Especially when iriver has a dominant share in the South Korean market which also happens to be one of the first world markets to make a major investment in WiBro. WiBro is much different than sitting next to your friend and playing Tiger Woods golf on your PSP
It is having a broadband internet device in your hands for streaming video, audio, downloads, internet business applications and gaming.
2) While Apple certainly has a strong hold on the world market of digital music players, this is a huge business and focusing on key areas where the business is the biggest only makes sense as well, the strongest markets remain to be in South Korea, US/Canada, parts of Europe, Japan with growing markets in China and Australia.
3) This article comes on the heels of an a new product announcement alligned closely with MTV Networks (URGE) and Microsoft (WMP11) as iriver has rolled out the second generation U10, the iriver clix:
http://reviews.cnet.com/iRiver_Clix_2GB/4505-6490_7-31861628.html?tag=lst
And the 3 party launch review:
http://reviews.cnet.com/4321-6490_7-6455229-1.html
Clearly more than a few people have an agenda
Anyway, enjoy the new iriver clix, it's here to stay, and as for WiBro/WiMax, the US will likely have to wait awhile, but that's the direction our gadgets are heading so expect to see a number of companies "refocus" including our friends in Cupertino
jonathan