Where are all the Production deliveries ??

[DocL]

Brand image. Acura doesn't have it.

Walk into any dealer that sells a car with a MSRP over $150k and compare the experience. Acura doesn't know how to provide customer service to this segment of the market.

 

[drmanny3]

I think what makes for an interesting discussion is what were the goals of Honda/Acura in producing the NC1? What did they set out to do and were they successful? Another discussion is how do we measure the success of the car? I believe that most on this forum look to sales numbers as a measure of success. While I believe it is important to have a product pay its way, there are a other subtle measures. Of course we live in a capitalist society where profit is king. So I will not suggest that sales are not important. They certainly are. May I suggest that Honda/Acura have certain expectations for the NC1 that we might not consider legitimate, but never the less are important.

 

[drmanny3]

And to DocL's point that Acura Dealerships do not adequately represent a sports car like the new NSX. I will agree somewhat with that sentiment. The problem with dealerships in general is that they are independently owned and operated. Unless you start off from the beginning and structure the dealership, you are somewhat stuck with what you get. I have spent many years in the automotive industry working with and observing how things are done.

I would suggest that you take a look at TESLA and observe how a manufacturer dictates and manages the selling process. TESLA has had to fight in several States to keep from losing control. I am not suggesting they do the perfect job, rather I am saying they do what they want to do and everyone follows accordingly.

Another example but on the other side of ownership was the Saturn Dealership Experience. They were the first to stop haggling over the price anywhere in the United States. They presented the car purchasing experience in a unique way of no pressure selling. Saturn determined that it took approximately 3 1/2 visits before the customer asked to order the car. (Most all dealerships operate with the assumption that if you leave you will go elsewhere and purchase the vehicle. So short of you screaming and running out the door anything I can do to get you to purchase is considered ok). I worked with Saturn from the beginning to unfortunately the end. For the most part all the dealerships were privately held. However, in order to obtain a dealership you had to commit to the Saturn Way. Their philosophy was studied extensively by Universities all over the Country. They were a success in so far as developing the most loyal ownership of any General Motors brand. They failed because powers to be in General Motors did not like the changes brought about by this organization. It really was a loss to our society in so many ways.

Chevrolet is another problem child. For many years there has been a strong desire to take the Corvette away from Chevrolet. The Chevrolet dealerships are again independently owned and focus on making money. Most of the domestic brands behave in this way. Cadillac is also having to change as their previous customers are almost all dead now. Their salespeople seem to be dead in many instances. They behave in the same way they have always have. Very few dealerships provide the level of customer support that many of us want. General Motors as well as Chrysler tried to close down dealerships during the Great Recession, but were sued by the crappy dealerships.

Lexus was begun as a luxury division of Toyota. Toyota is one of those companies that rarely changes philosophies. I would suggest though that most people buy Toyota vehicles in spite of the dealership experience. They love the car and hate the dealership

 

[DJ Iceman]

I know this is off-topic, but I just have to say GM did so many things right with Saturn. And then it was amazing (in a dismaying way) how quickly they destroyed the magic they had created.

 

[dc1edh]

One thing that does hold back the NSX is the lack of snob appeal. No matter how good of a performance car the NSX is or could be, it won't have the snob appeal of a Ferrari, Lamborghini, McLaren, etc. Many people that spend $100K+ on a car want that snob appeal because it's all about image for them.

It's funny. I took my NSX to a local EuroSunday event a couple of weeks ago, and out of the 55 pictures posted on the EuroSunday FB page, my NSX was in two of them (one direct shot and one shot of a Gallardo and mine)! The car got many looks and compliments, and I'm always getting compliments and thumbs up from people when I drive or park somewhere. The same happened at a Cars & Coffee event. So it's not a matter of people thinking the car sucks because it doesn't, as evidenced by the reactions.

I think it really does come down to snob appeal, or as some would say, brand appeal. But let's be honest, it's really snob appeal. When someone drives around in a Ferrari or Lamborghini, they know that people know they spent a ton of money on the car, so they must be someone special!

 

[Bricks and Bio]

What about the convertible? Or the Type R??

/s

I had a brief chat with the NSX Specialist

No expectation for a vert or a Type R

Honda seems to be ok with the sales level and will just continue to use the factory for other stuff

The next special color (orange, yellow, ??) may have matching calipers (working with Brembo on this)

The $129K reduced sticker is not believed to be correct

The 10 year production run is not believed to be correct (they do no plan that far ahead due to potential market changes)

Noted the CPO program

Extended warranty has gained traction and we may hear something within a month or so

I mentioned that a car auctioned an Mannheim was from Acura remarketing but he had not heard of that, probably a car that was purchased back

 

[docjohn]

thanks for the updates!



using tapatalk from Kmart

 

[neuronbob]

The NC1 doesn’t sell outside of Honda nerds like us for one and only one reason: the badge. If it were a Ferrari, the entire world would be fawning over it. It’s really too bad, it’s an awesome car IMO.

 

[drmanny3]

One thing that does hold back the NSX is the lack of snob appeal. No matter how good of a performance car the NSX is or could be, it won't have the snob appeal of a Ferrari, Lamborghini, McLaren, etc. Many people that spend $100K+ on a car want that snob appeal because it's all about image for them.

It's funny. I took my NSX to a local EuroSunday event a couple of weeks ago, and out of the 55 pictures posted on the EuroSunday FB page, my NSX was in two of them (one direct shot and one shot of a Gallardo and mine)! The car got many looks and compliments, and I'm always getting compliments and thumbs up from people when I drive or park somewhere. The same happened at a Cars & Coffee event. So it's not a matter of people thinking the car sucks because it doesn't, as evidenced by the reactions.

I think it really does come down to snob appeal, or as some would say, brand appeal. But let's be honest, it's really snob appeal. When someone drives around in a Ferrari or Lamborghini, they know that people know they spent a ton of money on the car, so they must be someone special!

I say you are so on the money! One of the reasons I like having the NSX is that people appreciate its beauty especially when they find out it is an Acura/Honda. I have had gang members give me a thumbs up cause they know who makes the car. I worry less about someone keying my car cause they think I’m an asshole. Most people don’t like you throwing your i’m rich and your not by driving what they perceive as Ferrari like cars.

 

[NbyNW]

I had a brief chat with the NSX Specialist

No expectation for a vert or a Type R

Honda seems to be ok with the sales level and will just continue to use the factory for other stuff

The next special color (orange, yellow, ??) may have matching calipers (working with Brembo on this)

The $129K reduced sticker is not believed to be correct

The 10 year production run is not believed to be correct (they do no plan that far ahead due to potential market changes)

Noted the CPO program

Extended warranty has gained traction and we may hear something within a month or so

I mentioned that a car auctioned an Mannheim was from Acura remarketing but he had not heard of that, probably a car that was purchased back

Thanks for the update.

 

[NbyNW]

I say you are so on the money! One of the reasons I like having the NSX is that people appreciate its beauty especially when they find out it is an Acura/Honda. I have had gang members give me a thumbs up cause they know who makes the car. I worry less about someone keying my car cause they think I’m an asshole. Most people don’t like you throwing your i’m rich and your not by driving what they perceive as Ferrari like cars.

Really good reactions here too. Lots of thumbs ups. People come up to talk about it and I tell them it’s made in Ohio and that really impresses them.

 

[Esprit9]

I had a brief chat with the NSX Specialist

No expectation for a vert or a Type R

Honda seems to be ok with the sales level and will just continue to use the factory for other stuff

The next special color (orange, yellow, ??) may have matching calipers (working with Brembo on this)

The $129K reduced sticker is not believed to be correct

The 10 year production run is not believed to be correct (they do no plan that far ahead due to potential market changes)

Noted the CPO program

Extended warranty has gained traction and we may hear something within a month or so

I mentioned that a car auctioned an Mannheim was from Acura remarketing but he had not heard of that, probably a car that was purchased back

Appreciate accurate update. Thank you


Sent from my iPhone using Tapatalk

 

[RYU]

Thanks for the update B&B! I think the extended warranty will be huge.

 

[gleibig]

Get in line. Evidently it's very long :biggrin:

https://www.youtube.com/watch?v=ohDB5gbtaEQ

 

[RYU]

https://www.youtube.com/watch?v=ohDB5gbtaEQ

The Delete thread getting a bit boring these days? :biggrin::biggrin::biggrin:

(I hope you saw the near makings of another epic delete thread. Oh the things that could have become...)

 

[Bricks and Bio]

Also, the first batch of yellow customer cars have been built and will be delivered soon.

 

[powdbyrice]

our dealer car wont arrive until july-ish. we ordered it the day yellow was announced.

 

[DocL]

Serious question. Does adding a new color every year really relate to a significant increase in sales?

If someone really wants a yellow NSX, and they can find a lightly driven one used for around $110k. They can get it wrapped with a high quality film and still be tens of thousands less than a new NSX.

 

[Bricks and Bio]

We know the added color hasn't made a positive impact on sales.

This is about doing "a something" to get some press, etc. and appear like they are really playing in the sandbox.

No big deal, just what their budget appears to allow at this point.

I am surprised that they haven't found a way to connect their positive GT3 racing experience to the sales floor.

 

[nsx878]

Once upon a time what won on Sunday sold on Monday...... but not so much any more.

 

[DocL]

We know the added color hasn't made a positive impact on sales.

This is about doing "a something" to get some press, etc. and appear like they are really playing in the sandbox.

No big deal, just what their budget appears to allow at this point.

I am surprised that they haven't found a way to connect their positive GT3 racing experience to the sales floor.

They really have lost touch with their customer base. Oh well.

 

[RYU]

They are only joining the races they can win. Unfortunately, many of these races people don't care about.

 

[RyanRA]

At least they can honestly claim they're winners

 

[nsx878]

It is my understanding that the stock 3.5 L twin turbo engine in our street cars is also being used in the race cars. If so, that speaks pretty highly of the performance, and is something that Acura could certainly use for marketing purposes. But Acura seems to not want to market the car much......

 

[RYU]

It is my understanding that the stock 3.5 L twin turbo engine in our street cars is also being used in the race cars. If so, that speaks pretty highly of the performance, and is something that Acura could certainly use for marketing purposes. But Acura seems to not want to market the car much......

They did a great job with this video describing just that.
https://youtu.be/jtCcnrO2Rzs

Unfortunately, it's only gotten 40k views. Good video. They need more marketing like this IMO.