The car club I'm in is sponsored by Dunlop Tires. We do get free tires, but we were lucky to get the sponsorship. One of our members is an insider in the industry (Co owns Grip Video that covers import shows around the world and makes DVDs out of it) and someone from Dunlop approached him wanting a local car club to sponsor. We fit what they wanted so we got it. There is a contract in that we need to enter the car shows and run sponsorship stickers and also keep the tires for 18 months. Still though, when you talk about $1000 in high performance tires its a great deal. :smile: The last car show had 10 of us so that was over $10,000 in free tires. Also you need to remember when you are sponsored you have to keep a very positive and business like attitude since you are representing the companies products. Even during your own time it might not be a good idea to act like an idiot since you don't want any sort of bad reputation to hurt your sponsors image or your own car clubs image if you belong to one.
I've been in the import scene for a long long time & I've been a judge at Hot Import Nights, Chicago..Most of the time, it ain't a FREEBEE...Most vendors give you a discount and that's about it...Depending how close you're with them, determines how much you'll get in return...plus, you gotta attend certain amount of shows/per year.
I work in the industry and am in the position to make sponsorships for my employer. Here is a website with some good information I direct those who inquire about sponsorship from me that know little about what it takes to get a car sponsored or who are just new to the concept.