Some of the comments in this thread are pretty amusing and boil down to - "I want more and I want to pay less". Well, duh that isn't terribly insightful. If you want a cheaper NSX2, just wait a while and get a used one. These will be $150-160k cars very soon.
I personally don't buy in to the price problem. If you are dropping that kind of $$$ in to a car, you are buying what you want and not making a purely fiscal choice. That means that people don't want the NSX2. What they want is a Porsche. Acura has MANY problems including the lineup of their other vehicles that preclude it from being a luxury brand. It isn't a luxury brand, it is a budget luxury brand. Go out and drive an Acura SUV back to back with a Mercedes/Audi SUV and that will be 110% apparent. The Acura will do everything that the other 2 do and probably even better & more reliably, but it won't do it with the same sense of styling. Plastic is that much cheaper, dashboards are that much more bland, etc, etc. Sadly that philosophy carried in to the NSX2 as well.
If they wanted to take market space away from the 911, they needed to at least match the 911 so then people could use intrinsic items to decide one way or another. They didn't though. Both cars are plenty fast - faster than 99% of all their consumers could ever possibly utilize. Both cars have snappy transmissions and will probably shake out to similar maintenance. The Porsche is the clear winner though unless you happen to be connected to Acura for some reason (ie. people like me, or others on this board). The Porsche has a quality badge, a long heritage and an interior & buying experience that is clearly luxury. The NSX2 has a hybrid drive drain.
So that leads me to answer the original post's question - what could be done to sell the car:
Option 1 - enhance the hybrid experience.
At NSXPO in Raleigh Ted Klaus gave his presentation on the upcoming NSX and he tip-toed around the hybrid drive drain anticipating to be boo'd off the stage. There were a few naysayers (as there are in this thread), but by in large by that time the Porsche 918, P1 and LaFerrari had been on the scene and it was ok to have batteries in your sportscar so long as they enhanced the experience. I told him exactly that after the talk and encouraged him not to be so gun shy about it. In hindsight, it was a clear message on how they were approaching the development of the car - "don't make a big deal out of the hybrid aspect". The problem is that the hybrid aspect is the only thing that sets the car apart from the pack, so they were effectively shooting themselves in the foot. Fast forward and we have the BMW i8 which is the poster boy hybrid sports car and Tesla. Its pretty cool too and both are selling fairly well. If you get in to it, you *feel* like you are in a future electric car sort of thing and that is neat. The NSX could have gone that route with a "if you want a true performance hybrid, go big and get the NSX - its priced higher than the i8 but it is a lot faster and stronger." Right now though, other than being able to pretend its a prius and quietly move through a parking lot for a little while, the hybrid aspects don't really shine in this car. Their big apparent function is to take all the big clunky weight from adding the hybrid system and making it seem like all that big clunky weight isn't there. That's impressive from an engineering standpoint, but from an accounting standpoint +5 -5 = 0 and that is all the benefit they are getting from their hybrid system.
Option 2 - go after a different market segment
Back in 1991 Acura made a car designed to eat in to the Porsche 911 space. It was a commercial failure. You would think they would have learned their lesson. Rather than a Japanese Ferrari, perhaps they should have gone for a Japanese Corvette. Then the luxury aspect wouldn't have mattered. The price point would of course have had to be lower, more in line with the Corvette and that introduces its own problems, but the standards and expectations could have been lower too.
The graph below is a snapshot of cumulative monthly sales for sports cars and demonstrates just how strong the corvette maket is. Even taking 10% of that market would make the NSX2 a much bigger commercial success.
Obviously this assumes that a sleek/low front end could be made to meet today's pedestrian impact standards without having to resort to fascia design silliness to attempt to mask its girth.
