What exactly did Bill Gates "do"?
Really?
Assuming you are serious, he realized the potential market for PCs and was able to purchase the rights to QDOS (through Paul Allen's contacts) and then license it to many hardware makers. Unlike Apple's vertical integration of hardware and software, Gates saw more money by focusing on software wherein the software was necessary for the hardware to work. Apple bottlenecked themselves, while MSFT expanded their royalty base.
IIRC, when he met with IBM (or maybe it was Intel) he didn't have jack! He had no operating system, but negotiated a deal with them (or began talks) and then went to buy the OS.
Talk about balls.
Bill Gates is def the smarter/more aggressive businessman.
I credit Jobs with vision, an eye for design, and simplicity (which may be due to his lack of technical expertise). The reason why Apple products are so easy to use is because Jobs is not an engineer, and he selects, chooses and tells his designers to make simple easy-to-use products. I wouldn't necessarily call him a creative genius, in response to someone else's comment.
People tend to think Jobs invented the ipod, mac, etc. These were all designed, engineered, etc. by people under Jobs. I give Jobs the credit for the overall path the company has taken, and the products he has selected to put into production/fund.
and I am typing this on my MBP. Nothing against PCs, but for now I prefer the mac interface. Particularly, the trackpad and the multi-touch gestures (and expose, spaces, etc.) will keep me on macs until the tech goes to PCs. I think Apple has patents on that tech.