Could you please give a comment on where Rado stands among the luxury watches?
While I'm absolutely no expert and this is just my opinion only (which is pretty worthless actually), but based on my analysis of Rado I would put them at a somewhere between a basic and pseudo luxury watch:
http://chronocentric.com/watches/brands.shtml
This would be comparable to a Tag Heuer, Movado, Oris etc.
The factors I used to base this on:
1) Price range: Rado watches appear to have prices between $600 - $2,500 which puts it in the lower end of the luxury watch spectrum.
2) Availability: It appears Rado is also available at high end department stores (Macy'), as opposed to exclusively Authorized Dealers (AD), as such they are subject to discounts and limits their resale value and exclusivity. It also appears you can buy them online. Great for volume, not so good for exclusivity and pedigree.
3) Heritage: They've only been around since 1957, which makes them a very young watch company relatively speaking. While this isn't singularly the most important factor (Hublot being a perfect example of that), it doesn't help.
4) Movement: From what I could tell, they do not have their own in house movement and that really limits the value of the watch. So what you de facto pay for is a common movement mass produced by a movement manufacturer around a shell. It is that shell that is what you are paying for in the quality and exclusivity of the materials and build. It appears that Rado uses very high quality materials (high grade SS, Sapphire crystal, etc) and probably a good build with tight tolerances. You can almost price out the value of a watch that does not have in house movement on the materials used on the shell and what the value of that is worth (like jewelry). For example all watches using the same mass produced movement will be about the same value, and then once you start upgrading shell to gold or put diamonds on the bezel, you can directly add that to the value of the watch.
5) Demand and resale value: They appear to be fairly mass produced and so as such the resale value and demand appears to be fairly low. In a very quick eBay search, it appears that Rado watches have a very poor resale value and almost no collectability/vintage.